Start here · Pillar guide
Generative Engine Optimization
What GEO is, how AI answer engines choose what to cite, and the exact method to get your site quoted by ChatGPT, Google AI Overviews, Perplexity and Gemini — without fabricating anything.
Read the complete guideIn the GEO series
GEO · How-to
Rank in Google AI Overviews
A practical checklist for getting your pages cited inside Google AI Overviews — answer-first structure, extractable formatting, topical authority, schema, and how to track inclusion.
GEO · How-to
Get cited by ChatGPT
How ChatGPT, Perplexity and Copilot pick the sources they cite, which AI crawlers to allow, and the steps to become the page they quote — built from how answer engines actually work.
GEO · Explainer
Answer Engine Optimization (AEO)
A clear, free breakdown of Answer Engine Optimization and how GEO, AEO and SEO differ — with a side-by-side comparison table and which to prioritize in 2026.
GEO · Technical
What is llms.txt
What the llms.txt standard is, whether AI engines actually read it, exactly what goes in the file, and a real working example — served live from this very domain.
GEO · Analysis
AI Overviews & your traffic
The real, sourced data on how Google AI Overviews change clicks and zero-click search — what Pew and others actually measured, who's hit hardest, and the strategy that still wins traffic.
GEO · How-to
Measure AI visibility
The metrics that matter for AI search — citation share of voice, source inclusion, mentions vs citations — plus a free manual baseline you can run today and the tools that automate it.
GEO · How-to
Appear in Perplexity
How Perplexity picks and cites sources, why it sends real referral traffic, which crawler to allow, and the exact on-page moves that get your pages quoted in Perplexity answers.
GEO · Comparison
Best GEO tools
A neutral, category-by-category breakdown of GEO and AI-visibility tools in 2026 — from the free Search Console baseline to enterprise trackers — and how to pick what fits your stage.